In a move that is not entirely surprising, the vitamin powerhouse Swisse have recently launched a new range of supplements called ‘Swisse Active’. As the name suggests, these line of products are aimed at the active individual, who already recognises the value of consuming good quality protein and energy supplements to maximise the benefits of their exercise. Swisse has unprecendented market share in the vitamin and mineral supplement industry and with the protein supplement industry in Australia having been well established for over a decade – some might say it was only a matter of time before Swisse launched into this market. If previous Swisse marketing campaigns and product launches are anything to go by, “their ain’t no stopping” the success of the new Swisse Active range.
Swisse Active Recover - Protein Powder Packaging
At the top of the list is Swisse’s Active Recover Protein Powder. At first glance, one of the major things to standout is the product’s packaging. Packed in an round aluminium tub with a red aluminium lid, Swisse’s Active Recover stands out from the crowd. Some might also argue the aluminium container gives the product a heightened sense of value, when compared to the average plastic tub most protein powders come in.
Swisse Active Recover - Protein Powder – Intended User
With the protein supplement market already overcrowded, a powerhouse company like Swisse had to clearly differentiate their protein powder from the mass of others on the market. To do so, Swisse have deciding to go with a very basic protein supplement consisting predominantly of whey protein and skim milk powder. With such a basic formula, the product is aimed at individuals who are engaged in regular physical activity, be it endurance, team sports or strength/weight training. The most likely user of this product is someone who may not regularly use a protein powder, but knows plenty of people who do and has heard of the many health benefits associated with regular intake of whey protein. Still other likely users are those who already use a basic protein powder, but would be happy to switch to Swisse, given their outstanding reputation.
Swisse Active Recover - Protein Powder Added Ingredients & Features
In a further attempt to differentiate the product, Swisse have added Co-Q10, l-carnitine and magnesium to the protein powder. These are all nutrients which have good research behind them concerning their impact on different aspects of recovery. Inclusion of such nutrients also ties the product in well with Swisse’s extensive vitamin and mineral range. To their credit, Swisse provide a very comprehensive nutritional information panel for the product. The panel includes a breakdown of the amounts of the individual amino acids as well as extra nutrients like potassium, calcium, phosphorus, magnesium, ubiquinones and l-carnitine.
Swisse Active Recover – Protein Powder Taste & Mixability
Swisse’s Active Recover comes in two sizes, namely 900g and 400g. At a serving size of 45g, the two sizes provide approximately 20 and 9 serves respectively.
Last but not least, staff at MrSupplement.com.au had the opportunity to sample Swisse’s Active Recover and found that it mixed well and was largely well received in terms of its taste. Based on our experience, the protein is likely to best be received by individuals with a sweeter palate. MrSupplement.com.au sells the chocolate and vanilla flavours of Swisse’s Acitve Recover protein powder.
Swisse Active Recover - Protein Powder Weak Points
If one were looking to fault Swisse Active Recover, one could argue it does not contain very high quality protein. With whey protein concentrate as the first ingredient and skim milk powder the second, Swisse's Active Recover doesn’t rank with the hard hitting whey proteins containing premium whey protein isolates with high biological activity. But then again – it’s unlikely that Swisse were trying to make a protein powder to compete along these lines.
To sum up, Swisse's Active Recover Protein Powder is a great alternative for individuals engaged in regular physical activity who are considering a basic whey protein supplement to incorporate into their diet to boost their recovery and performance.