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Gu Sports has approached the area of sports supplements a little differently to most. Their Gu Energy Gels provide a shot of pure energy for endurance athletes, but not in the entirely liquid form you may automatically assume. Gu Sports also have a range of other products such as their bars which allow elite athletes to replace lost energy and nutrients quickly. The company is undoubtedly progressive and prides itself not only on being on the cutting edge but maintaining that position. Anyone who is serious about endurance based sport needs to check them out.