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Maxine's Challenge 2018 - 12 Week Transformation Challenge

The Maxine’s Challenge is one of Australia’s best and most famous transformation changes, requiring women to reach their ideal health and physique goals over 12 weeks. Whether you want to tone or lose weight, the Maxine’s Challenge is one of the best programs to help you tackle the task at hand thanks to its plentiful support and detailed training and nutrition plans. The 2018 Maxine’s Challenge is going to be bigger than ever and is ideal for first timers and returning challengers to put their tenacity to the test and achieve their best body yet. To get a head start on the Challenge, here are some crucial details, information and dates you might need.

Maxine’s Challenge 2018 – Where to Register

To sign up for the Maxine's Challenge, simply head on over to the official Maxine's Challenge Website.

Maxine’s Challenge 2018 – Registration Dates

As with previous couple of years, the Maxine’s Challenge 2018 will run three times throughout the year, once in January, once in May and once in September. So now’s the time to figure out whether you’re ready to tackle the first one, the second one or the third one. Unlike previous years, there will no longer be pre registrations and registrations have been open from late December for the February challenge and will open around June for the August challenge. If you register early, you will still receive email reminders as well as extra motivation, tips and information for the upcoming 12 weeks. 

Maxine’s Challenge 2018 – Key Dates

For those interested in the Maxine’s Challenge for 2018, here are the crucial key dates for the upcoming Challenge. Note: Other crucial dates will be updated once information becomes available. 

Maxine's Challenge January 2018

  • Login Starts – Monday 11 January
  • Login Closes – Sunday 6 May
  • Challenge Starts – Monday 22 January
  • Challenge Finishes – Sunday 15 April
  • Week 4 Check-In Opens  - Wednesday 14 February
  • Week 8 Check-In Opens - Wednesday 14 March
  • Completion Process Opens – Monday 16 April
  • Completion Process Closes – Tuesday 17 April
  • Public Voting Opens – Wednesday 18 April
  • Public Voting Closed – Sunday 22 April
  • Top 50 Announced – Wednesday 25 April
  • Top 10 Announced – Thursday 26 April
  • Top 3 Announced – Friday 27 April

Maxine's Challenge May 2018 

  • Login Starts – Monday 7 May
  • Login Closes – Sunday 19 August 2018
  • Challenge Starts – Monday 14 May
  • Challenge Finishes – Sunday 5 August
  • Completion Process Opens – Monday 6 August
  • Completion Process Closes – Tuesday 7 August 2018
  • Public Voting Opens – Wednesday 8 August 2018
  • Public Voting Closes – Sunday 12 August 2018
  • Top 50 Announced – Wednesday 15 August 2018
  • Top 10 Announced – Thursday 16 August 2018
  • Top 3 Announced – Friday 17 August 2018

Maxine's Challenge September 2018

  • Registration Opens – Monday 6th August 2018
  • Registration Closes – Monday 2nd September 2018
  • Prep Week starts - Monday 27th August
  • Challenge Starts - Monday 2nd September 2018 
  • Week 4 Check in opens - Wednesday 26th September 2018
  • Week 8 Check In opens - Wednesday 24th October 2018
  • Challenge Finishes - Sunday 25th November 2018
  • Winners Announced - Friday 7th December 2018

Maxine’s Challenge 2018 - Check In Dates

As per the previous years, the 2018 Maxine’s Challenge will require participants “Check In” twice during the 12 weeks as a way to update any progress pics and results and ensure you’re keeping on track. The dates for these two “Check In” points will be:

Maxine's Challenge February 2018 - Check In Point Dates

  • Week 4 Check In Point Open - Wednesday 14 February
  • Week 8 Check In Point Open - Wednesday 14 March

Maxine's Challenge May 2018 - Check In Point Dates

  • Week 4 Check In Point Open - Monday 14 May
  • Week 8 Check In Point Open - Thursday 14 June 

The before Photos can be uploaded from Monday 14 May until the Tuesday 5 June and the after Photos can be taken any time from Sunday 29 July until Tuesday 7 August, but can only be uploaded on Monday 6 or Tuesday 7 August.

The before and after photos are front on with the newspaper to verify the date, Maxine's Challenge encourages challengers to write in their journal and aadd other photo's such as back/side comparisons in the journal. You can write daily, weekly or not at all it is entirely up to you, then save the journal at the end of the Challenge. The week 4 & 8 check in photos do not require a newspaper. The after photo is with the paper and then is compared with the before photo for judging. Challengers can also add up to 10 additional photo's of their choice for the judges to see, this is optional.


Challengers are required to take a Photo holding a copy of an image we will provide on the website or holding a current Newspaper from 27th August, they must upload the photo and set up their Profile. This only takes a few minutes. This is their start photo. Challengers will upload progress photos at week 4 & week 8, they do not need the image or Newspaper with the week 4 & 8 photo.

Challengers will upload their Final Photo, again with an image or newspaper on Monday 26th or Tuesday 27th November. They will also be able to add up to 10 additional photos if they want. After the 12 weeks of hard work most Challengers like to showcase their results, and some get Professional photos taken, along with a wax and spray tan, however this is not compulsory and will not affect the judging.

Social Hub

Challengers who post on Social Media are encouraged to tag us with the Hashtags #wearechallenge #maxchallenge18 #maxineschallenge18. The Posts will then appear on our Social Hub where Challengers can see what others are doing and gain a sense of Community.

Maxine's have a FaceBook page “Max & Maxines official Challenge support Group” which is another place Challengers can find Motivation and a sense of Community.

Maxine’s Challenge 2018 – News & Facts

Beginning the Maxine’s Challenge 2018 is easy; you’ll need to snap and upload a “Before” image. This will help provide a visual way for you to track your progress and transformation over the next 12 weeks. Participants can also be guided to take a few initial fitness measurements via a short fitness test. This will be a quantitative tool to track your baseline fitness levels and provide you with more objective values of how far you progress throughout the Challenge.

During weeks 4 and 8, Challengers will be required to submit more progress pictures and have the opportunity to re-test themselves with the same fitness test. Finally at the conclusion of the 12 weeks, “After” shots need to be taken, a final fitness test conducted before public voting and judging begins to find the top 50 and the top 10 finalists respectively. The winner and placings will then be announced at the Presentation Gala.

During the 12 weeks, participants will have the opportunity to choose between 4 different types of training and nutrition programs including

  • Tone & Shape Beginner
  • Tone & Shape Intermediate
  • Get Strong Beginner
  • Get Strong Intermediate

These programs will differ slightly in the intensity of training as well as the sample dietary and eating plans. Throughout the Maxine’s Challenge 2018, participants will have access to forums where they can speak with expert coaches and other challengers as well as the Social Hub where they can connect and see what other participants are up to.

Unlike 2017, there will no longer be a FREE basic plan. Instead there will be two paid versions of the Challenge – the Access Plan and the Platinum Plan. More details on the plans are available below.

The entire competition will be conducted in accordance with anti-doping policies of the World Anti-Doping Agency (WADA) and individual participants have the opportunity to sign up with a public or private profile. In order to be eligible for the prizes, you will need to have a public profile. Participants also have the opportunity to join groups as a way to assist each other during training.   

Maxine’s Challenge 2018 – Access Plan

Maxine’s Challenge 2018 will come in two paid versions, with the most cost effective version being the Access Plan. This provides you with:

  • Support – Via the Challenge forum and the social hub where you can connect with other challengers
  • Training – A range of training videos, guides and fitness programs updated every 4 weeks
  • Nutrition – Guidelines, tips and recipes on all things nutrition related. You’ll also be provided with sample meal plans, updated every 4 weeks as well as a comprehensive shopping list.
  • Supplements – A guide to all the supplements you can use to boost your results
  • Mindset and Motivation – Podcasts and inspirational messages from expert Coaches on the forums, social hub and emails.

Maxine’s Challenge 2018 – Platinum Plan

For participants wanting a little more support, the Maxine’s Challenge will also come with a Platinum Plan. This includes everything from the Access Plan, along with:

There are a limited number of Platinum Plans available, so first in, best dressed.

Maxine's Challenge 2018 - Costs

How much does the Maxine’s Challenge 2018 actually cost? This depends on a couple of factors, but initial costs for joining will depend whether you go with the Access Plan or the Platinum Plan as outlined below:

  • Access Plan - $109
  • Platinum Plan - $489

Both plans will ensure you have the chance to win the prizes at the end of the 12 weeks providing your profile is public. Beyond those initial join up costs, the expenses related to the Maxine’s Challenge aren’t that much at all. You might find that you have to pay a little bit to alter your diet, nutrition, supplementation and training routines, but making these changes will only cost around $2-$5 extra per day. This is at the lower end of the spectrum, but you can definitely get through the challenge without significant expenditure. At the end of the day, you’re paying the rough price of a coffee to help you become a fitter and healthier you.

Maxine's Challenge 2018 - Prizes

As always, the Maxine’s Challenge in 2018 will be a big year in terms of the potential prizes you’re able to win. These include:

  • 5 star Luxury Australian holiday for 2 people
  • VISA Gift Card vouchers
  • Product giveaways
  • 4 month MAX'S/Maxine's Sponsorship
  • Invitation to the end of year Gala Presentation
  • Opportunity to be featured on Challenge TV

Every Challenger this year in the Maxine’s Challenge will be eligible to win these prizes, as long as they have a public profile. Each participant will also receive a completion certificate at the end of the 12 weeks.

Maxine’s Challenge 2018

The Maxine’s Challenge is the perfect way to kick start your weight loss or fitness journey and to become a healthier you. It’s not an easy 12 weeks, but Maxine’s provides plenty of support to help you reach your goals faster and easier. If you have done it before, you know how rewarding completing the Challenge can be, so 2018 is the perfect time to break some personal bests and to strive for more ambitious results. No matter if its your first or fifth Maxine’s Challenge, let 2018 be your best year yet.

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