5% Nutrition was founded by the late Rich Piana, a bodybuilder known for his intense work ethic and no-compromise attitude. The brand is built around the philosophy that only 5% of people are willing to do whatever it takes to achieve their goals, whether that’s in the gym or in life.

5% Nutrition reflects that mindset by delivering high-powered, transparently dosed supplements that support extreme training, recovery, and performance. With bold formulations and an unapologetic approach to fitness, the brand has earned a loyal following among serious athletes who demand real results.

Every product is crafted to embody Rich Piana’s relentless spirit and commitment to pushing beyond limits. 5% Nutrition isn’t just about supplements—it’s a lifestyle for those who live with purpose, intensity, and drive.