BodyScience BSc made a big noise in 2014 with the launch of their Naturals range, but with mixed reports on the success of the range, it appears BSc are going with a softer ‘natural’ approach with their latest product. Called 100% Pro-Whey (Multi-Whey-Protein), the newest product from sports nutrition giant BSc has a very natural feel about it, without being overtly natural to turn away more hardcore protein users. Below we’ll take a look at how 100% Pro-Whey lines up.
100% Pro-Whey Highlights
To their credit, BSc do a great job of featuring product highlights on their labels. So with just a simple glance at the label, one can work out pretty quickly the products highlights. The obvious highlights are that its naturally sweetened with stevia and it doesn’t use any other artificial colours or flavours. BSc have also decided to go down the ‘grass fed’ route with 100% Pro-Whey. Possibly driven by the CrossFit movement, certain protein consumers are taking more interest in how animals are fed and treated to arrive at the end product of the milk proteins they produce.
100% Pro-Whey Ingredients & Dosage
100% Pro-Whey follows in the same vein as a lot of other BSc products from the point of view of its comprehensive vitamin and mineral profile. There’s two ways of looking at this: firstly the vitamin and minerals make the protein more conducive to a meal replacement, but on the flip side, the vitamin and mineral matrix takes up a few grams of space – which invariably means less protein per serve. Having said that, the general levels of the vitamin and minerals are very low so one could argue that they wouldn’t make much difference to an individual’s total micronutrient intake. With 22g of protein per 30g serve, 100% Pro-Whey is no super potent protein supplement. But below 25g of protein per serve may border on too low for some and could possibly serve as a deterrent. And with a leucine content of just over 8%, it’s hard to call 100% Pro-Whey a super anabolic protein.
100% Pro-Whey comes with a ‘Lean Muscle Matrix’ that includes chromium, green tea extract and l-carnitine. At 120mg for carnitine, it’s hard to say that will have any effect, however with 300ug for green tea extract, one has to question what BSc were thinking. Obviously, they are working on the theory that if it’s in their – then it will work.
100% Pro-Whey Pros & Effectiveness
In our opinion, the two biggest things 100% Pro-Whey has going for it is the lack of artificial sweeteners, colours and flavours and the fact that all the whey protein in the product comes from grass fed cows. These are the key factors that are likely to sway prospective customers towards the product. The other highlight worth mentioning is the inclusion of 2.5g of dietary fibre per serve. This might be just enough to give the product a slightly fuller feeling.
100% Pro-Whey Cons
The cons for 100% Pro-Whey include its relatively low protein content and low potency of its lean muscle matrix.
100% Pro-Whey Taste & Mixability
Traditionally, it has always been a challenge to achieve a good tasting protein on the same level as one that relies on sucralose and/or acesulfame-K. But it has to be said that BSc have done a great job with the flavour, taste and mixability of 100% Pro-Whey.
100% Pro-Whey Overall Verdict
100% Pro-Whey is a reasonable attempt by BSc to tap into the expanding ‘natural’ market with a product that still maintains a relatively hardcore look and feel. While BSc Naturals range came under fire a bit for being too natural with its taste and packaging, 100% Pro-Whey strikes a nice balance between more hardcore proteins like BSc WPI and their Naturals range.