Everyday we see new companies introducing sports supplements, jumping on the bandwagon, using marketing tricks and hype to brainwash you into believing their protein is ‘the best’ and unique, only to find they use lower grade cheap material. On the other hand you have companies telling you that “all proteins are the same, there’s not much difference. This is far from the truth! At ASN-Advanced Sports Nutrition we pride ourselves in bringing genuine scientifically researched sports supplements using the most advanced and highest quality materials available in the world!
ASN can easily develop a protein supplement that tastes like a scrumptious dessert, but we will never, ever go that way. It is very easy and cheap for a company to bring out such a supplement. The market is flooded with these proteins. On the other hand you still want it to taste ok, that’s why we also research and develop supplements to taste pleasant, without destroying the integrity of the product, so it ensures you still get results. The reason why you take a protein is for better health, recovery and muscle growth. You don’t want to be wasting your money on something that tastes good with no benefits or results.
Whey was originally discarded as a by-product in the production of cheese until it was found to contain various growth and immune factors, plus the whole spectrum of amino acids. These growth and immune factors are identical to the ones produced in our body and are derivatives of growth hormone. These same factors are also found in small quantities in other milk derivatives such as colostrum. But to be effective they must be seperated and isolated from the milk product. If you take a look back in history with processing whey, everything began with whey protein powder, followed by whey protein concentrate and then whey protein isolate. Processing became refined and we are now at the stage where we can make a high quality product with very low fat and lactose. However this is an expensive process and most companies use a lesser processed whey because it's cheaper and they can make more profit. Side effects from these include bloating and flatulence. A high quality whey isolate, which a few reputable companies use, seems to be the perfect answer for recovery and growth.
Unfortunately that is not the case. Even though it is promoted that whey protein isolate contains all these fantastic growth and immune factors, even though the whey protein has been isolated from the fat, lactose and ash, the growth and immune factors are not isolated and are still part of the protein matrix. We are not told that our digestive system sees them as unprocessed, so enzymes attack them and break them down. Sure we get a protein that has the whole spectrum of the amino acids which helps a little with recovery and growth, but not to the optimum level as with growth and immune factors being isolated and absorbed intact. ASN now has the answer!
ASN Advanced Sports Nutrition is a company which strives for one thing. Results! ASN have been working with some of the most reputable laboratories in the world which have developed a whey protein in which the body can utilise all the growth and immune factors. ASN is proud to announce the development of HP-100, 100% Hydrolyzed Isolated Whey Peptides.
Using advanced 'NANO' filtration technology, a membrane based nanoscale proteolytic reactor enabling protein digestion, peptide separation and protein identification using mass spectrometry, this technique uses ultra-sonic vibrations during one of the many filtering processes to isolate the different individual peptides containing the growth and immune factors according to their response to certain sonic levels. This process gently isolates the different factors completely with no molecular damage to the peptide's fragile structure. This allows us to tailor the protein's peptide profile to yeild functional properties not available in other whey protein products. By emphasizing the 'bio-active' whey peptides, HP-100 exhibits unique properties geared towards increasing muscle growth and recovery. After careful peptide isolation, the protein is then hydrolyzed.
Hydrolyzed Protein is protein that has under gone an enzyme process much like that which happens in your digestive system. Specific enzymes have ‘predigested’ the protein allowing for faster transport through your digestive system, into your body. Within your digestive system, because the enzyme process is not controlled, there is no way of controlling the enzymes to stop breaking down the protein further when a specific growth factor, immune factor or bio-active peptide has been reached. In HP-100's case, the hydrolyzation process is all controlled. The enzymes are controlled to cleave the protein peptides at a precise point to isolate the growth factors, immune factors and bio-active peptides in a pre-digested form. This allows for direct utilisation into our body. With there being different levels of Hydrolyzation, the higher the level, the more growth factors, immune factors and small peptides will be isolated within the protein, supplying more 'bio-active' peptides which will give you better results. However, if you go too high with the degree of hydrolyzation (dh), the 'bio-active' peptides will be broken down and lost. An ideal degree of hydrolyzation is a value between 15-25%, to separate and isolate the 'bio-active' peptides within the protein.
The phrase '100% Hydrolyzed' means that the tub of protein only contains hydrolyzed protein and there are no added different proteins such as amino acids or non hydrolyzed protein. This does not relate to the Degree of Hydrolyzation (dh), which is a measurement of the processing the protein has gone through. 50% Hydrolyzed Whey Protein would mean that half of the protein is hydrolyzed and the other half is not.
After training, restoration of blood glucose and energy is the no.1 priority of our physiology. Unless the right material is present, the body will mobilise and sacrifice muscle protein (amino acids) in an attempt to restore energy levels. This then effects muscle recovery and growth. To provide the optimal environment for recuperation and growth we must supply a high concentration of amino acids and growth factors immediately after training to stimulate protein synthesis. The problem is most proteins are too slow to enter muscle cells straight after training because it has to be digested and growth factors are destroyed. HP-100 however overcomes this problem, the only protein to do so. Because HP-100 was designed using advanced 'NANO' technology and controlled hydrolysis techniques, it provides intact ‘digested’ growth and immune factors with an array of amino acids, including high levels of BCAA's, ready for immediate absorption. When taken straight after training, muscle cells literally ‘gorge’ themselves full of peptide amino acids provided by HP-100 to signal anabolism within the muscle cell. This provides accelerated maximum muscle growth and recovery.
We know it can be confusing, just enter any health food store and look at the vast number of protein supplements on the shelves. Add to this the many 'lies' written on the labels and the deceiving advertisments. Every label promises the world but not many deliver the goods. One way to find out if your particular protein is good is to have an independent test run by a lab which is not only inconvenient but extremely costly aswell. We know, we've done it!
If the protein you are using, even if mixed in water, constantly gives you gas, have flatulance, makes you bloated or gives you stomach upsets, this suggests that this product contains lactose and/or the protein has been cheaply processed. This means that the claims made on some protein labels as 'zero carbs','zero sugar' and 'zero fat' are absolutely false. But the companies get away with it because of the cost involved in proving otherwise. We highly recommend that you return it to the outlet and ask for your money back.
The faster a protein can be absorbed within your body, the better you will be able to recover. If you are using a protein after training for recovery & muscle growth and don’t put on any muscle within 14 days, the protein is being absorbed to slow, therefore you are using the wrong protein, wasting your money. It has been scientifically proven that fast absorbing protein's like HP-100 when taken frequently induce an anabolic growth effect where as slower absorbing proteins only prevent muscle tissue loss. Because HP-100 is hydrolysed to the optimum level, your digestive system sees it as being fully digested and it is absorbed straight away. Muscle growth and recovery is a certainty with ASN’s new HP-100.
You may have noticed other proteins cause stomach discomfort, bloating and flatulence. This is because the digestive enzymes produce partially broken down protein from complex and poorly processed protein, including milk, which then pass down through the digestive chain to be broken down by bacteria. Lactose has the same effect which causes digestive problems. Due to the action of bacteria breaking down the proteins and lactose, hydrogen sulphide and other products of putrefaction are produced causing bloating and flatulence. However with HP-100 this problem is non existent. The Peptides, specific growth and immune factors, that are in HP-100 have been separated from impurities, including lactose, through many stages, then each isolated peptide undergoes an enzyme process much like that which occurs in your digestive system. Because HP-100 is fully ‘hydrolyzed’ its specific peptides are absorbed straight away with no side effects ( eg: bloating, flatulence, etc..). It’s like having an injection of protein, going to work straight away.
Because HP-100 contains isolated and separate peptides within the powder, they are easily dispersed in water when mixed in a drink shaker. One serve (28g), provides over 90% protein, and easily mixes in only 300ml of water, providing a simple chocolate or vanilla tasting drink. With other ‘protein shakes’ it is recommend you mix them up with at least 500ml of milk. After training most people don’t feel like a ‘milk shake’. Because HP-100 is mixed in only a small amount of water, it makes it very easy to consume directly after training.
A lot of people judge a protein by the amount of amino acids it has per serving. This is true in regards to comparing the amount of protein in the product against another but it is not related to the performance of the product or the amount of ‘bio-active’ peptides in the protein. It’s the ‘bio-active’ peptides that have the specific functions within our body. The amino acids are the building blocks for those peptides. How those amino acids are arranged determine what peptides are formed. There are millions of combinations for the peptides, ones that are used by the body, ones that are not used and ones that are dangerous and toxic. It is the ones that are used in the body that we should be interested in. Unless these are in an isolated form then the possibility of them being absorbed intact is very remote as discussed earlier. Therefore, it is the amount and type of isolated peptides which governs the best protein and not the quantity of protein or the amino acid profile.