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Vita Diet is an Australian owned company that was originally established in 1984. For a period, the company has experienced huge growth under the direction of GM Charles Dornan, a human resources business graduate who is also a master personal trainer. He believes that the Medical Vita Diet program brings lasting benefits not just in terms of weight loss, but also in educating people about healthier lifestyles, including exercise. One of their best-selling products include self-testing ketone strips.