Quest Nutrition have completely dominated the protein bar and snack segment, and have recently decided to expand their product line into the bigger, more competitive protein powder category. One of the most highly anticipated new products will be the Quest Protein Powder, a blended protein powder.
Quest Protein Powder Highlights
- User-friendly blend of whey protein isolate, micellar casein, and milk protein isolate
- Variety of delicious flavours as well as an unflavoured variety
- Low lactose, gluten free, soy free
Quest Protein Powder Ingredients
Much like Quest Bars, Quest Protein will follow a similar approach to product formulation. That is, they have kept things simple and maximised the amount of all-natural ingredients used. The protein blend contains whey protein isolate (50%I), micellar casein (40%), and milk protein isolate (10%). The rest of the ingredients include flavouring, sweetening and gelling agents. Each 31 g serve provides 110 calories, 23 g protein, 4 g carbs, < 1 g sugar, and generally less than 1 g of fat.
Quest Protein Powder Effectiveness & Pros
Quest Protein is a highly effective protein powder that can be used as an everyday, low carb source of high quality protein for active individuals. It is an excellent product to support sustained muscle building thanks to its blend of fast and slow digesting protein sources. For those wanting to lose weight, the slow digesting casein can help you feel fuller for longer.
The protein blend used by Quest is actually very innovative. It is not common to see a blend of WPI and micellar casein. This blend has been suggested by recent research to be highly anabolic and more beneficial for muscle building than whey alone (Kerksick et al, 2006).
Quest Protein is both soy and gluten-free. This is good news for those who are after a high quality protein without these ingredients. The protein will also inherently be very low lactose, thanks to the extensive use of protein isolates. Quest Protein is remarkably close to being 100% all-natural, with the exception of sucralose. However, if you get the unflavoured variety (the Multi-Purpose Mix), it is 100% natural, without any flavours or sweeteners at all. This unflavoured variety also tops out at a very respectable 86% protein.
Every Quest Protein tub comes with a recipe book entitled #cheatclean. All the recipes are for sweet cake mixes and are predominantly low carb and low fat. This is acheived by the use of low fat ingredients together with low calorie sweeteners. The idea is a smart one as it encourages customer engagement and interaction, which is always a good thing for any business.
Quest Protein Powder Cons & Negatives
As a product, Quest Protein is hard to fault. The only major criticism is that it is currently only available in a 907 g tub. For serious trainers that are consuming around two to three shakes per day, 29 serves would last only nine days to a fortnight. However, it would be no surprise if a 2.3 Kg tub was to be released in a few month’s time.
Quest Protein does carry a bit of a price premium. Compared to the industry leading protein powder, you can expect to pay around 33% more. Some may feel that this is worth paying for, but it does put Quest Protein into a higher price bracket.
Quest Protein Powder Taste & Mixability
Quest Protein uses a highly unconventional set of ingredients. We were not quite sure what to expect, as it uses no soy lecithin, the classic ingredient to instantise protein powder. Despite this, Quest Protein mixes well without too much effort, as you would expect from a quality protein powder. In addition, it tastes rich, thick, and creamy. However, it does have the characteristic texture from a high casein protein.
Current flavours include chocolate milkshake, peanut butter, strawberry and cream, vanilla milkshake, and unflavoured. We are confident that if Quest Protein takes off, there will be countless more exotic flavours to follow.
Quest Protein Power Verdict
Quest Protein Powder, is a logical addition to the Quest line up. It provides a blend of three high quality proteins that is extremely user-friendly, and great for both building muscle and weight management. If you don’t mind paying a tad extra, Quest Protein is a recommended foundation supplement.
Kerksick et al (2006), The effects of protein and amino acid supplementation on performance and training adaptations during ten weeks of resistance training. J Strength Cond Res. 2006 Aug;20(3):643-53.