Promax have been making their very popular protein bars since 1996, and have since expanded their range of products considerably. Unlike many fly by night supplement companies, Promax have been around awhile now and have consistently built upon their excellent reputation. They were bought out by a large equity firm in 2006 and embarked upon an ambitious expansion of their product line. It now includes protein shakes, snack bars designed to tide you over until lunch time without adding too many extra calories (in fact just 70!), and of course their incredibly popular protein bars which provide a whopping 20 grams of protein. They have also launched a series of powdered supplements that provide for a range of nutritional requirements. The company emphasizes great taste, highest quality ingredients, and convenience, and with ever expanding distribution they are becoming one of the benchmarks of lifestyle nutrition supplementation.