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Gu
Gu (pronounced ‘goo’) Sports has approached the area of sports supplements a little differently to most. Their Gu Energy Gels provide a shot of pure energy for endurance athletes, but not in the entirely liquid form you may automatically assume. Gu Energy Gels are a kind of ‘goo’ as their name might suggest a viscous semi liquid that can be sucked down whilst running and easily digested. The important thing about this approach is that it allows endurance athletes to take on a wider range of nutrients than may otherwise be possible, without having to stop their event and spend precious time digesting. They have proven extremely popular and allow even greater performance. Gu Sports also have a range of other products such as their bars which allow elite athletes to replace lost energy and nutrients quickly. The company is undoubtedly progressive and innovative and prides itself not only on being on the cutting edge, but maintaining that position. Anyone who is serious about endurance based sport needs to check them out.
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