BPM Labs have built a somewhat notorious reputation for their rather contentious products that come with quite bold/outlandish claims. Their latest release ‘The Key’ certainly remains true to character in this respect. With a protein powder being an glaring omission from their arsenal, BPM Labs decided to tap into the lucrative protein market another way. Namely by bringing out an essential amino acid blend that is pitted as being better than whey protein.
BPM Labs The Key Highlights
In its simplest form, The Key is an essential amino acid supplement with a splash of b-vitamins and minerals. It takes the line that absorption of single amino acids is superior to that of whey protein, plus the ratio of the amino acids are more closely aligned to the needs of the human body. Claims that are both hard to swallow.
The suggestion that amino acids present in singular form are more effective than peptide-bonded amino acids wreaks of 1990’s supplement propaganda. So it’s surprising to see BPM Labs go done this line with their latest release. We now know without a doubt that when in peptide form (especially di-peptides and tri-peptide) amino acids are absorbed more rapidly and what’s more the body has a larger capacity for absorption of di- and tri-peptides than it does singular amino acids. This explains why we see so many new proteins containing leucine-peptide actives.
BPM Labs The Key Ingredients & Dosage
As touched on above, The Key is a compilation of the nine essential amino acids plus l-carnitine. It also comes with select b-vitamins and three minerals in the form of calcium, magnesium and zinc. Also making the cut is a dash of coffee bean extract. As for dosage, it’s impossible to speculate as the whole formula is a proprietary blend. The only idea one can get on dosage is the order of ingredients. Interestingly, L-carnitine l-tartrate is listed as the top ingredient, which is somewhat perplexing if one follows BPM Labs theory of formulating the product in accordance with the body’s amino acid requirements. While carnitine does occur naturally in the body, it is not the chief amino acid needed by the body.
BPM Labs The Key Pros & Effectiveness
While single amino acids are not equivocally the best form for absorption, there are certainly instances where such as formula can be useful. Certain individuals with intolerances to dairy proteins is a prime example, while there are even some who cannot tolerate certain vegetable proteins like soy.
BPM Labs The Key Cons
Aside from the outlandish claims regarding lean mass gains and body fat loss when compared to whey protein, one of the biggest drawbacks in the proprietary nature of the formula. More and more, savvy supplement buyers are demanding to know exactly what is in each supplement they are taking. This comes with the added scrutiny of regulatory bodies who monitor banned substances in workplaces and sport.
BPM Labs The Key Taste & Mixability
Taste wise The Key is pretty average, which is to be expected with a mix of essential amino acids. Compared with standard whey protein or the like, single amino acids have a rather bitter flavour. BPM Labs however will have you believe that bad taste is partly to be expected if you have a product with true actives. Again, a claim that is hard to swallow.
BPM Labs The Key Verdict
It’s hard to be overly positive about BPM Labs The Key, partly because BPM make such strong and outlandish claims about the efficacy of the product. It has to be asked whether BPM Labs actually think people will believe statements such as “will outperform whey protein lean mass gains by 521%” and “270% greater body fat loss than whey protein”. Claims like these border on downright ridiculous. While trying to make a strong scientific case as to why their product is better than the average whey protein, BPM Labs fail to cite any credible scientific references or studies, thus detracting from the very credibility they are trying to establish.